Links to your website can bring you more traffic and get you listed higher with the search engines. When you exchange links you put up a link to another site and they put up a link to you. That is called a two way link. They are not as good as a one way link where there is a link to your website only. A good way to get one way links is submitting a link to a directory website. There are thousands of these directory websites. People could go there to find websites and to add their link to it.

Each of these websites has their own rules. Many of them offer 3 choices. You submit your information and they review it and decide whether to accept it. One choice is a free submission. Some sites may say that with this choice it may take up to 6 months before they review your site. They encourage you to put up links to them so they can become more popular. When you do this then you are submitting a reciprocal link. This gets more of a priority and they will review your link sooner plus other perks.

Then there is the paid for link called possibly a featured link. This link gets looked at the soonest and you get other advantages like being able to submit other pages in your website besides the main page.  Submitting these links to so many sites can take a lot of work. Some sites offer to do it for you if you pay them. So that is something you can try.

A way of getting two way links is by exchanging links. You can just look for sites that you like and ask them if the want to exchange links. there are also link exchange places that help you to do this. They have many members who are looking to do this and they can request you or you can request them through the website to exchange links. I have been using one of these for 2 years.

This one that I use will ask the other site to put up a link first to your site if they requested the exchange.
Then they check it and notify you that it was done and for you to do the same. Many of these sites will put your link on a page that is not connected to their website so no one will ever see it. So even though the exchange group made sure it was on the page, they do not know if it is connected to the site or not. So you have to check this.

There are many unscrupulous people on the internet.
When it comes to links to your website there is a difference of how much it helps you. The way to measure how much it helps you is to find out the Google page rank of the site and of the page your link is on. The higher the number the better. The numbers are from 0 to 10. Some say to not exchange links with a site that has a PR of 0. If it is a bad site, it could hurt you to have a link to it. Some say not to exchange links with a site that has a PR lower than yours.

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