You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.
How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.

There are many different types of limited time offers.

Here are a few.

1. Limited Time Price Offers
For example, Order Now! While the price is still low. After May 5, 2007 this price will go up to...

2. Limited Time Discount Offers
For example, Order before Midnight, May 5, 2007 and you will get 25% discount!

3. Limited Time Free Bonus Offers
For example, Order before May 5, 2007 and you'll get a free bonus!

4. Limited Time In Stock Offers
For example, Order Now! While supplies last! After May 5, 2007 we can't guarantee we will have any left in stock.

I'm not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now.

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